Tuesday, October 23, 2012

What Email Marketing Can Do For You and Your Business

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With the world going digital, email marketing has become an essential tool for businesses in both the online and offline business world.  Although setting up and starting an email marketing campaign may seem like a lot of work, it is well worth the time, energy, and money to begin one.  Below are some of the advantages of email marketing and what they can do for you and your business.
What Email Marketing Can Do for your Business
1. Instant Communication: In today’s highly competitive business world, continuous and beneficial communication with your customers and potential customers is increasingly important for business growth.  One of the great advantages of email marketing is that communication is practically instant.

2. Reach a Wider Audience: If you’ve ever placed an ad in the newspaper or on the radio or television, you know one of the primary disadvantages is that not everyone reads the same newspaper and not everyone listens to the same radio station.  As such, you greatly limit your messages reach.  Nowadays, almost everyone has an email address allowing you to reach a much wider audience than with traditional marketing methods.

3. Emails are Shareable: Unlike with radio, television and other traditional marketing mediums, emails are extremely shareable.  If our recipient finds your email helpful, they can easily forward it to a friend or co-worker.  This can be a great way to expand your business and reach potential customers you otherwise wouldn’t have been able to.

4. Gain Feedback: One of the great things about email is that it is a great medium for two-way communication.  As such, customers can quickly and easily let you know what they like and what they don’t like.  This will allow you to alter your practices and cater more specifically to individual customers which are great ways to build a long-lasting and profitable relationship.

5. It’s Green: The world is becoming greener every year and being environmentally friendly is becoming important to many consumers.  By using email marketing over traditional snail mail you reduce your environmental footprint.  The environment will love you for it, and so will your customers.

6. Save Money: Let’s face it; every business owner loves to save money.  One of the great features of email marketing is that it is relatively inexpensive.  Aside from the cost of creating promotional materials such as email newsletter templates and email copy, the cost is quite low – especially when compared to some of the other advertising methods available to you.

Now that you’ve become a little more familiar with some of the benefits of email marketing and how they can help you and your business grow and become more profitable, take action.  Begin planning your email campaign and creating promotional materials.  Decide which products, services, and information you’d like to share with your email subscribers and decide on the best route to go about it. In addition, begin looking for ways to grow your list – this will have an enormous impact on the profitability of your campaign.  Beginning an email marketing campaign doesn’t have to be difficult and with a little time and money your efforts are sure to pay off. 


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