When you're selling products in your eCommerce store, you need to find ways to maximize your sales. The squeeze page is an old trick for Internet marketing, but it can be quite effective for eCommerce stores. However, it's important to make your squeeze page as efficient as possible in its design and format.
Avoid the Spam Look
When designing a squeeze page for your eCommerce store, you need to make sure that you avoid giving it the spam look. Think back to obvious scams you've seen on squeeze pages. Often times, they go on and on with promises and fake cheerful pictures with lots of big red fonts and yellow notes with "you won't believe this" language. Make sure that your squeeze page is streamlined and easy to follow. It should persuade your viewers to become paying customers, not scream that they should run away.
Your squeeze page should have only one focus. You need to make sure that, that focus is highlighted throughout, and then you need to make sure that the call to action, and the design itself, compels the viewer to take that step. The best way to do this is by reducing clutter. Minimize the number of forms that you set up for your potential customers. Only request the information that you absolutely must have. Blog Kiss Metrics points out that each additional form that your customers must fill in is another reason that they might decide to abandon the squeeze page, and your offer. Remember that you don't have to know whether your customer prefers shipping services Australia or something else. Just get the basic information and go.
Make Your Call to Action a Clear Payoff
You will want to make clear what your potential customer gets if he follows through with your call to action, and does what you say. Don't leave it to speculation. Put it in bold and write it in first person. Make it so that he can clearly envision what he's going to receive. In most squeeze page programs, the standard text on the button is something like "submit" or "click here." That needs to be changed. It's generally ineffective. Instead, make it something positive like "Yes, I want the secrets to…" or "Yes, I want to unlock my premier deals to this store."
Cut the Pop Ups
Jakob Nielsen conducted a survey on the impact of pop-up advertisements, one of the most common forms for squeeze pages to appear in. Over 95 percent of all users surveyed reported that they saw these as being negative advertising techniques, and more than 50 percent of them claimed that they thought badly of the advertiser for using the technique.
Instead, allow your squeeze page to be designed as a regular web page. Don't worry about making it pop out or stand out separately. You can link to it and promote it. You just don't want people associating your business and store with spam.
Making a squeeze page more efficient can bring you significantly higher returns on your investment. Your first step needs to be to avoid the spam look. People don't respond well to spam, and you need to establish a positive relationship with your potential customers. Minimize the forms for information as much as possible, and make sure that your call to action offers a very clear payoff. Most importantly, make sure that your actual design does not include pop ups. Though they are quite popular, most viewers despise them, and it could negatively impact their perception of your business.